ABOUT

IN REAL LIFE - STOCKISTS
Canberra - Blonde Concept
INDEPENDENT LABEL
All design, hand-painted prints, content curation, is run by a one-woman show based in Sydney, Australia.
Karameleon remains a family business.
INSPIRATION
The label inspiration comes from our love and nostalgia for all things vintage. Our shapes, styles and fits all take their cue from the 1960s through to 2000s eras. 
COLLECTIONS
The colourful prints that make up most of our collection are the product of hand-painted artworks. Our swimwear range in sizes for all people, and the full-pieces fit a bigger bust nicely thanks to their inbuilt shelf bra or underwire. And we always have adjustable options for bodies with fuller hips.
ETHICS & ENVIRONMENT
We always make-to-order where possible and print in a sustainable way to avoid waste. Our lycra and swimwear lining is high fast-fashion quality and we refrain from unnecessary sampling and fabric waste. We use recycled, reusable and recyclable mailing bags and refuse single-use plastic as much as possible. All our apparel is made by a tailor in limited quantities, it is NOT mass produced and our shoots are only styled with other like-minded small labels or vintage; as we do not support fast fashion.